BUSINESS ADMINISTRATION IN INDIA

Introducing a Book:
Essentials of Business Communication

by Mary Ellen Guffey and Dana Loewy
Published by Cengage Learning, Inc., Eleventh Edition 2019

M. S. Thirumalai, Ph.D.

Courtesy:
https://www.amazon.com

This valuable textbook is divided into 6 Units.

This book also has over 500 pages. The book is written in easy to follow English and style. Examples are given; graphs and other visuals are presented. Meeting photos relevant to the chapter are included. Summary of Learning Outcomes in the form of short questions and answer points help us to remember what we have read and done in the particular chapter.

Unit 1 has one chapter. Chapter 1 is given the title Succeeding in the Social and Mobile Workplace. Among other things, this chapter focuses on the tools that we need to master to gain success in the Modern Business World. It also discusses the need to develop and master Listening Skills. Traditionally in Indian business activities and in overall living, listening skill is highly emphasized. For example, Tirukural, a Tamil didactic classic written many centuries ago, emphasize listening with humility as an important style that we all need to acquire. In this book we see several useful and important suggestions and techniques on developing listening skills. The chapter focuses also on learning nonverbal communication skills in addition to discussing how culture influences communication processes. The chapter emphasizes on the need for business administrators to become interculturally proficient. Each major point is given truly relevant examples, and this, indeed, is very useful to both teachers and students. We need to add relevant examples from the Indian/South Asian contexts to make our study more relevant and useful to our own contexts.

Unit 2 The Writing Process in the Information Age has three chapters: 2. Planning Business Messages, 3. Organizing and Drafting Business Messages, and 4. Revising Business Messages. The chapter on Planning Business Messages presents, among other things, analysis of the purpose of the messages, adapting to the audience, improving the tone and clarity of a message. The chapter on organizing and drafting business messages focuses several aspects including workplace messages, organizing information, skillful writing techniques, and powerful sentences. Chapter 4 emphasizes revising messages, enhancing message clarity, proofreading to eliminate errors and to use most appropriate words, phrases, sentences, etc., apart from ways to improve the effectiveness of the messages.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

M. S. Thirumalai, Ph.D.
msthirumalai2@gmail.com

• Click Here to Access the Papers of April 2020 Issue
• Click Here for the PRINT VERSION OF THE PAPERS OF APRIL 2020 ISSUE IN BOOK FORMAT.
• Click Here for Back Issues of Business Administration in India
• Click Here for the HOME PAGE of Business Administration in India
• CONTACT PUBLISHER thirubudmin@gmail.com