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- SILENT TALK:
NONVERBAL COMMUNICATION ...
M. S. Thirumalai, Ph.D. - Introduction to Soft Skills ...
M. S. Thirumalai, Ph.D.
REFERENCE MATERIALS
- National Education Policy 2020
Ministry of Human Resource Development
Government of India - Some Inputs for Draft National Education Policy 2016
Ministry of Human Resource Development
Government of India - CENSUS OF INDIA 2011 General Data
- CENSUS OF INDIA 2011 DATA ON DISABILITY
BACK ISSUES
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Copyright © 2020
M. S. Thirumalai
Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA
Introducing a Book:
The 22 Immutable Laws of Marketing:
Violate Them at Your Own Risk!
Authors: Al Ries & Jack Trout
HarperCollins Publishers, 2009
M. S. Thirumalai, Ph.D.
Courtesy:
https://www.amazon.com
We highly commend this book and recommend that all students, research scholars and teachers read this book and engage themselves in organizing businesses of their own and counselling businessmen on aspects of marketing principles.
The Introduction points out that there is no guarantee that “well-designed, well-executed, well-financed marketing program will work.” Many such corporations have failed, not only in the United States but also in India and other nations. We see it happening before our eyes in our Indian bazars. Even long-standing businesses with customer-oriented commodities, prices, etc. fail. Making mistakes is common when such failures take place. The authors present laws of marketing from their understanding, experience, and perspective. The book is easy to read, understand and even practice. Based on the description of the laws presented her, the business executive or owner needs carefully to investigate their business and work out suitable changes and remedies.
M. S. Thirumalai, Ph.D.
msthirumalai2@gmail.com
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