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Tim Cook and His Business AdministrationM. S. Thirumalai, Ph.D.Abstract This paper presents some of the major features of the Apple, Inc. CEO Tim Cook’s leadership, his business entrepreneurship and business administration. Tim Cook joined Apple, Inc. as Senior Vice-President for Worldwide Operations in 1998. Later he served as Executive Vice-President for Worldwide Sales and Operations. When Steve Jobs became sick, he was appointed CEO of Apple, Inc. Tim Cook and Apple Inc. are these days interchangeable and he is seen as the Face of Apple, Inc. Maintaining the quality of the product even through Outsourcing production of Apple products, growing the demand for Apple products, maintaining supply almost short of the demand in progress, creating expectations in the prospective customers, strengthening of social prestige through the possession of Apple devices are some interesting ways Tim Cook’s business administration employs to achieve success in business. Keywords: Tim Cook, Apple, Inc., business strategies. Outsourcing, supply-demand. Timothy Donald Cook (Tim Cook) is the Chief Executive Officer of Apple Inc. He was born on November 1, 1960 in Mobile, Alabama. His father was a shipyard worker and her mother worked in a pharmacy store. He has a Bachelor of Science in Industrial Engineering and an MBA degree (https://en.wikipedia.org/wiki/Tim_Cook#Early_life_and_education). Tim Cook worked for IBM for over ten years. After this, he worked as a Vice-President for Corporate Materials for a very short time, less than a year in Compaq, a leading computer manufacturing corporation at that time. He was interviewed by Steve Jobs, the cofounder and the CEO of Apple, Inc. in 1998. Trust-worthy, Imaginative, Dynamic Co-worker Tim Cook joined Apple, Inc. as Senior Vice-President for Worldwide Operations in 1998. Later he served as Executive Vice-President for Worldwide Sales and Operations. When Steve Jobs became sick, he was appointed CEO of Apple, Inc. Tim Cook performed as a very reliable, trustworthy, constructive, imaginative and dynamic assistant and associate of the founder of Apple, Inc. Steve Jobs. Tim Cook and Apple Inc. are these days interchangeable and he is seen as the Face of Apple, Inc.; so much is the high impact of Tim Cook on Apple, Inc. Leander Kahney (2019) suggests that the following features were ingrained in Apple Inc. by Tim Cook: accessibility; education; environment; inclusion and diversity; privacy and security; and supplier responsibility. Dr. M. S. Thirumalai
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