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A Study on Customer Attitude Towards Eco-friendly Products
During Covid-19 with Reference to Chennai City
P. Princy Susan Selvakumari, MBA, M.Phil.
The most serious problems the world is facing today are the corona virus pandemic remains a top concern in most of the countries. As time passed the economic consequences of lockdowns started to dominate. There is a significance difference between in the attitude except for age. The objective of the study is to increase consumer awareness on the sustainability of eco-friendly products and brought about substantial changes in the attitude among the customers making them environment friendly during crisis. The research conducted among 150 customers was non-experimental, descriptive, and quantitative research. The stratified random sampling technique was used in this research. It is very clear if we make the earth green our lives will be green. The challenges for eco-friendly are higher cost, non-cooperation, creating awareness among the customers promotion on eco-mark or eco-labeling and motivate manufactures by green product.
Keywords: Customer attitude, Pandemic, sustainability, Eco-friendly, Eco-Labeling
Introduction
Eco-friendly products are an important step in shielding the environment now it is essential to protect environment during this pandemic has become obligatory. If we make no attempts to switch to eco-friendly alternatives now, in no time, we will be enclosed by the pollution and toxins caused by producing, using, and disposing these non eco-friendly items. The recycling industry would also not be sustainable because there is little demand for recycle products, and we will also face a severe scarcity of resources and energy, because much of these capital and energy would have been wasted in driving non-energy-efficient tools and producing new materials and things. Hence, it is imperative to bear in mind that the use of eco-friendly products allows us to decrease the harmful effect we create when inhibiting this planet.
This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.
P. Princy Susan Selvakumari, MBA, M.Phil.
Assistant Professor
Chevalier T. Thomas Elizabeth College for Women
Chennai 600011
Tamilnadu, India
princysusanselvakumari@cttewc.edu.in
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