BUSINESS ADMINISTRATION IN INDIA

Strength for Today and Bright Hope for Tomorrow

ISSN 2690-1749

Volume 2:6 June 2021

Managing Editor and Publisher: M. S. Thirumalai, Ph.D.



Celebrate India!
Unity in Diversity!!


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M. S. Thirumalai

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Introducing a Book:

The Toyota Way -
14 Management Principles from the World’s Greatest Manufacturer

Author: Jeffrey L. Liker
Kindle Edition

M. S. Thirumalai, Ph.D.


Toyota Way
Courtesy:
https://www.amazon.com

The Toyota Way - 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey L. Liker introduces us to principles and procedures used by Toyota Motor Corporation. Started in Japan in 1937, Toyota Motor Corporation has become a multinational automotive manufacturer. In its early years, like other Japanese companies, Toyota also faced some prejudice and consumer resistance because of its Japanese origin (aftermath of the Second World War), but the superior quality of the cars it manufactured and the competitive price it fixed for the cars made the company a great success. Expanding economic prosperity in the United States and Europe helped it to expand its manufacture of cars. Toyota cars soon became valuable assets of individuals and families.

The book The Toyota Way - 14 Management Principles from the World’s Greatest Manufacturer begins with an interesting Foreword by Gary Convis, who was Chairman of the Board of Toyota Motor Manufacturing Kentucky Inc., USA. He identifies two pillars that support The Toyota Way: “Continuous Improvement” and “Respect for People”.


This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.


M. S. Thirumalai, Ph.D.
msthirumalai2@gmail.com

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