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E-Retailing and Brick-and-Mortar Stores in India
Dr. S. Deva Prasanna
Aarthi. S., III B.Com. and
Amreen Fathima. A., III B.Com.
Abstract
E-tailing or E-retailing refers to the practice of selling, and retail goods through the Internet. People are able to go beyond the market area where they live and are able to access and/or sell the things of their interest. Internet functions as the crucial medium. Through the use of this medium, more customers are reached. There is increase in visibility of goods for sale and purchase. And the medium offers excellent convenience to the customers. Even though there are growth prospects for online retail in India, we also have challenges that need to be addressed. This study compares e-retailing and brick-and-mortar stores and explore the status of e-commerce in India, constraints faced by it and what could be done to attract people from rural areas, etc.
Keywords: E-commerce, E-retailing, Brick-and-Mortar stores, constraints faced by e-retailing, Indian retail sector, Consumers.
Introduction
E-commerce is defined as “business that is transacted by transferring data electronically, especially over the internet” (https://www.dictionary.com/browse/e-commerce). E-retailing refers to the practice of selling retail goods through the Internet. In general, retail business is referred to as Business to Consumer (B2C) and also Business to Business (B2B). Use of the Internet and growth of the use of smart phones have made Indian e-retail sector as one of the top-five retail markets. Some reports suggest that the Indian e-commerce market “is on its way to becoming the third largest consumer market in the world” (https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/indian-e-commerce-market-to-touch-84-billion-in-2021-report/68167996).About 10% of the overall growth of the e-commerce market is E-retailing.
The increase in the E-retailing market is popular in urban India. Middle-class consumers and salaried class in India are frequent users of e-retailing market. Greater disposable income and comfort and convenience seem to guide their preference. New products and brands and the patronizing behaviour of urban middle-class provide a base for the retail sector's growth.
This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.
Dr. S. Deva Prasanna
Assistant Professor
prasannadev2011@gmail.com
Aarthi. S., III B.Com.
Amreen Fathima. A., III B.Com.
Department of Commerce
Chevalier T. Thomas Elizabeth College for Women
Chennai 600011
Tamilnadu, India
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