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BOOKS FOR YOU TO READ AND DOWNLOAD FREE!
- A PRINTER-FRIENDLY VERSION OF PAPERS OF VOLUME 1 (DEC. 2019 TO DEC.2020) IN BOOK FORMAT
- SILENT TALK:
NONVERBAL COMMUNICATION ...
M. S. Thirumalai, Ph.D. - Introduction to Soft Skills ...
M. S. Thirumalai, Ph.D.
REFERENCE MATERIALS
- National Education Policy 2020
Ministry of Human Resource Development
Government of India - Some Inputs for Draft National Education Policy 2016
Ministry of Human Resource Development
Government of India - CENSUS OF INDIA 2011 General Data
- CENSUS OF INDIA 2011 DATA ON DISABILITY
BACK ISSUES
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Copyright © 2021
M. S. Thirumalai
Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA
Introducing a Book: THE 1-PAGE MARKETING PLAN
Author: Allan Dib
M. S. Thirumalai, Ph.D.
Courtesy:
https://www.amazon.com
The subtitle on the book cover reveals the goal of the book: “GET NEW CUSTOMERS, MAKE MORE MONEY, AND STAND OUT FROM THE CROWD”! The book is divided into three ACTS.
ACT 1 The “Before” Phase has three chapters: Chapter 1: Selecting Your Target Market Chapter 2: Crafting Your Message. Chapter 3: Reaching Prospects with Advertising Media. Act 2 The “During” Phase has three chapters: Chapter 4: Capturing Leads Chapter 5: Nurturing Leads Chapter 6: Sales Conversion Act 3 The “After” Phase has three chapters. Chapter 7: Delivering a World-Class Experience Chapter 8: Increasing Customer Lifetime Value Chapter 9: Orchestrating and Stimulating Referrals
The author Allan Dib begins with a truthful statement that we are all going into business to make money. Anyone who has carefully observed the small businesses in our bazars will readily agree to this description: “It’s very common for small businesses never to grow past the point at which they generate just enough profit for the owner(s) to make modest living.” On the other hand, big business owners, such as Mukesh Ambani and others, are able to build their own empire all over the world. Throughout the book, the author Allan Din offers insightful comments based on his observations.
M. S. Thirumalai, Ph.D.
msthirumalai2@gmail.com
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