BUSINESS ADMINISTRATION IN INDIA

Strength for Today and Bright Hope for Tomorrow

ISSN 2690-1749

Volume 1:10 September 2020

Managing Editor and Publisher: M. S. Thirumalai, Ph.D.

Celebrate India!
Unity in Diversity!!

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Copyright © 2020
M. S. Thirumalai

Publisher: M. S. Thirumalai, Ph.D.
11249 Oregon Circle
Bloomington, MN 55438
USA
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Introducing a Book:

Profit First
Authored by Mike Michalowicz

M. S. Thirumalai, Ph.D.

PROFIT
Courtesy:
https://www.amazon.com

Profit First by Mike Michalowicz offers many useful suggestions to business administrators and owners as well as shareholders how they can “transform your business from a cash-eating monster to a money-making machine.” Most businesses are interested in making profit. The author makes a clear distinction between cash-flow and profitability. At the same time he focuses on maintaining cash-flow and profitability. A very useful book to read for all enterprising business administrators. If you are a business administrator working for a corporation, company or individually owned businesses, your performance is often linked to the extent of profit you made for the employer. If profit is predictable, business administrators can work more on serving their customers and this ensures further profit.

Lack of profitability is a major problem that leads to “eight out of ten businesses fail”, the author points out. Breaking even is not the right goal for business owners and administrators. The book is written in a language easy to follow which arouses in us emotions and we begin to reflect on the progress of our businesses. We focus on our past and the present. We become eager to know what we can do to make our business a profit making business.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

M. S. Thirumalai, Ph.D.
msthirumalai2@gmail.com
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